About me
I am a cultural researcher, semiotician and strategist with 9+ years of experience. I have worked in agency contexts since 2016 and as an independent researcher since 2021.
I am grounded in and elevated by a broad humanities background, sociology and social theory, cognitive science, semiotics, subculture, media & literary theory, linguistics, philosophy, popculture, nerd passions, immersive experiences, a heart for the odd and peculiar, smart design and snacks.
I’ve worked across a variety of categories, with a special focus on Health & Medical, Beauty & Wellness, FMCG & Food, Media & Entertainment, E-mobility, Home & Living, Civic & Community.
Want to connect over a project or one of my favorite topics?
Any questions? Need someone smart for your project? Want to theorize about cultural shifts or new norms?